THE REVENUE OPERATIONS MANUAL
Growing a business is a team sport, and Revenue Operations — the #1 fastest-growing job on LinkedIn — is how you can deliver that growth.
When you adopt the Revenue Operations Mindset, you can transform siloed, unpredictable businesses into high-achieving, predictable and scalable revenue machines.
This book is the blueprint to do just that.
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Build Your Knowledge ~ Build Your Business ~ Build Your Partnerships ~ Build Your Team
50+ OPERATOR INTERVIEWS
We don’t pretend to have all the answers. That’s why we sought out a roster of world-class Operators to share their hard-earned lessons with the rest of us.
ReAl-WORLD ROLE MODELS
The book is full of stories from Revenue Leaders who have been there, done that across a wide range of roles and companies.
CONFESSION CORNER TALES
Things don’t always go according to plan. Success stories get plenty of spotlight, so we felt it was just as important to share the moments we might not be as proud of.
“I know of no other strategic function more worthy of C-suite attention and investment than RevOps. And now, thanks to two of the industry’s most accomplished revenue operators — Sean Lane and Laura Adint — RevOps has its bible.”
— Foreword by Andy Byrne, CEO of Clari
“Nailing Revenue Operations is a key part of scaling go-to-market in the right way. Sean and Laura have distilled their extensive experience into an essential resource for leaders looking to streamline processes, foster alignment, and unlock sustainable growth.”
— Mallun Yen, Founder & General Partner, Operator Collective
“As we face stratospheric growth and evolution in technology, The Revenue Operations Manual, written by Sean Lane and Laura Adint masterfully illustrates the importance of human capital in conjunction with automation and why it is critical to build high functioning and strategic operating teams. People matter and this book takes an all encompassing approach towards guiding the significant transition of your team’s ability to maximize efficiency and drive productive business outcomes.”
— Rochelle Webb, CEO of Optimist Made, Professor of Entrepreneurship & Marketing at Loyola Marymount University
“There wasn’t a definitive guide to Revenue Operations when I started, there is now. If you need to drive scalable and efficient growth, this book helps you align tech and teams to do just that. Sean Lane and Laura Adint share insights from top industry experts, so if you’re serious about scaling RevOps, this book is for you.”
— Toni Hohlbein, CEO and Co-Founder of Growblocks
“Sean Lane and Laura Adint have delivered an essential playbook in The Revenue Operations Manual. It's packed with insights that can transform your approach not just to RevOps but to overall revenue growth. This book is an invaluable resource for anyone in the field.”
— David Cancel, Co-Founder and Executive Chairman, Drift
“The Revenue Operations Manual is a definitive playbook for anyone looking to master the art of Revenue Operations. This book offers not just the theory but the practical steps and wisdom from some of the top practitioners in the industry. It's a must-read for those committed to driving business growth through operational excellence.”
— Sangram Vajre, CEO of GTM Partners
“The Revenue Operations Manual provides a modern primer for outcome-oriented RevOps leaders focused on business growth without chaos. The templates, tips, and self-reflection questions covered in each section are extremely practical. Highly recommend internalizing the 'Operating Rhythms' covered -- the secret to success in revenue operations is ultimately consistent and repeatable process and routines."”
— Amar Doshi, SVP of Product, 6sense
“The Revenue Operations Manual is a must-read for any startup looking to scale efficiently. This book provides a tactical roadmap for aligning teams, processes, and technologies to drive predictable revenue growth. A true guide from practitioners who've done it!”
— Mark Roberge, Co-Founder of Stage 2 Capital
“The Revenue Operations Manual is an indispensable resource for any RevOps operator focused on achieving operational excellence and sustainable growth. Sean Lane and Laura Adint expertly guide readers through the complexities of aligning teams, leveraging technology, crafting effective strategies, and so much more. A true must-read for anyone serious about mastering Revenue Operations.”
— John Pasvankias, Vice President of Revenue Operations at Ramp
About
SEAN
Sean Lane is a Founding Partner at BeaconGTM, host of the "Operations with Sean Lane" podcast, and is based in Boston, Massachusetts. He has spent more than a decade building Revenue Operations teams at fast-growing B2B software companies, including Drift and Upserve.
About
LAURA
Laura Adint is currently a partner and operations executive for a financial services company in Los Gatos, CA. With over 25 years of experience, her prior roles included Vice President of Field Operations at Drift, and Vice President of Sales and Services Operations at Adaptive Insights (a Workday company).
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